MAIN CONCEPT

For the 2024 holiday season, Kiwie Studio teamed up with Gravity Team to craft a unique brand experience for their team & partners.

The project brought the brand’s identity to life with a bold, sci-fi themed gift box. A customized, 1 of 100 steel capsule containing a set of essential equipment & memorabilia for all new and upcoming Gravity Team crew members.

Gravity Main Concept 0

THE CAPSULE

Each Gravity capsule was fabricated from 2mm steel sheets, cut and processed at a specialist metal workshop. The logos and iconography were laser-cut directly into the steel before each capsule was powder-coated in batches. A custom rig held every piece securely in place for precise engraving, while the remaining graphic details were screen-printed alongside the accompanying garments.

The finished capsules were individually numbered and assembled with blue organic-glass components and a push-to-open mechanism. The result was a custom-built steel object that brought together industrial fabrication, detailed finishing and functional design.

Gravity Main Concept 1
Gravity Main Concept 2

SHIRT & PATCHES

The highlight of the Crew Kit was the uniform stored within: a custom-sewn, long-sleeve crew-neck shirt produced in Portugal, embroidered rank patches and a pair of high-performance moon socks. Made from a custom pattern, the shirt features a branded jacquard label and screen-printed details, including a blueprint of Gravity Team’s headquarters reimagined as a space station, with each of the ship’s quarters representing its real-life counterpart. A graphic on the right sleeve acts as both an application guide and placement template for one of three embroidered stick-on patches, disappearing beneath the patch once correctly applied.

Gravity Shirt 1
Gravity Shirt 3Gravity Shirt 4
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STICKERS

The highlight of the Crew Kit was the uniform stored within: a custom-sewn, long-sleeve crew-neck shirt produced in Portugal, embroidered rank patches and a pair of high-performance moon socks. Made from a custom pattern, the shirt features a branded jacquard label and screen-printed details, including a blueprint of Gravity Team’s headquarters reimagined as a space station, with each of the ship’s quarters representing its real-life counterpart.

A graphic on the right sleeve acts as both an application guide and placement template for one of three embroidered stick-on patches, disappearing beneath the patch once correctly applied.

Gravity Sticker 1Gravity Sticker 2

BOARD GAME

Each capsule also contained a set of five stickers combining holographic and flat designs, extending the Crew Kit’s sci-fi aesthetic while presenting Gravity Team’s identity in a sleek new form.

To introduce a more interactive element, the kit included a custom set of playing cards inspired by Sabacc, the fictional card game from the Star Wars universe.

Gravity Boardgame 1

BEHIND THE SCENES

Bringing the Crew Kit to life required careful coordination across nine teams and multiple locations. The custom steel capsules travelled approximately 4,500 kilometres between five specialist facilities for cutting, bending, engraving, screen printing and assembly, using around 17m² of steel in total. At the same time, the garment underwent three rounds of revisions with the Portuguese factory to perfect its construction and detailing. From materials to finishes, every element was carefully refined to create a cohesive and premium final product.

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ABOUT

The Gravity Crew Kit project explores the intersection of brand identity and physical product design. The goal was to move beyond "standard" merchandise by creating a curated ecosystem of products that feel integral to the crew’s lifestyle.

Key highlights include bespoke graphic applications, a focus on durable materials, and a cohesive visual system that ensures the brand is instantly recognizable across all touchpoints.

MAIN CONCEPTTHE CAPSULESHIRT & PATCHESSTICKERSBOARD GAMEBEHIND THE SCENES

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885 mineral water comes from an 885-foot deep glacial period aquifer in the heart of Northern Latvia
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