IVYH makes hydration powders for purposeful, everyday living. We created a brand identity rooted in sleek Scandinavian minimalism, bringing together clean design, natural wellbeing and a clear commitment to quality.

A deep forest green grounds the brand in nature while giving it a calm, premium presence. Subtle slits cut through the typography and icons, suggesting flow, movement and the way hydration travels through the body. The resulting system feels modern and considered, extending cohesively across packaging, merchandise and the wider brand identity.

The packaging system spans individual powder sachets and a tactile presentation box. Carefully selected textured materials give the box a premium feel, while a die-cut rippled droplet finished in high gloss creates a distinctive focal point. Each flavour is expressed through its own colour, bringing variety to the range while the restrained layout keeps the collection minimal and cohesive.

Focused on "Gravity" motifs, utilizing verticality, bold typography, and industrial textures. Each box is individually numbered and curated for each team member.

The accompanying merchandise carries IVYH’s minimal, contemporary character into everyday life. From reusable water bottles to wearable pieces, each item extends the identity beyond the packaging and turns the brand into part of the daily hydration ritual.