The custom can label pairs a soft matte finish with a glossy, flavour-coded bubble revealed through the cat-shaped cut-out. This contrast gives the packaging a tactile, premium quality while making each flavour instantly recognisable.

The custom can label pairs a soft matte finish with a glossy, flavour-coded bubble revealed through the cat-shaped cut-out. This contrast gives the packaging a tactile, premium quality while making each flavour instantly recognisable.

We extended the same visual system across the boxes used for online orders, carrying Sody’s personality through from the shelf to the unboxing experience.

We designed Sody's website as a direct extension of the brand: minimal and considered, with enough playful detail to keep things from feeling too polished. The Sody mascot, flavour colours and deadpan copy bring personality to the experience, while bold typography and generous space keep the system calm and easy to navigate.

Product benefits, ingredients and flavours are presented with clarity, leading into a straightforward shopping experience that makes discovering and buying Sody feel effortless.

Sody quickly began living beyond our own channels. Customers shared footage, stories and Instagram posts showing the cans in studios, offices and everyday moments. This user-generated content became an important part of the brand - adding real voices, unexpected perspectives and a sense of community to Sody’s carefully designed world.